In March of 2015, a college student attending NYU Stern noticed a hole in the location-based services marketplace. This happened when he and his friends checked reviews for a known venue in Gramercy only to find out when they got there that it had shut down 2 weeks earlier. They noticed that despite the growing number of user-generated content being received every second (4.7 billion pieces of user content shared daily on Facebook), it was not translating into location-based value.
A series of research projects and interviews were conducted around New York City, and a similar theme began to emerge. The majority of participants stated that before stopping by an unknown venue, they would go online for reviews, only to find that most were outdated. It soon became apparent that despite the high volume of user-generated content received each minute, they were still forced to go online to see dated reviews of places. It was at that moment that the inception of Buble took place.
Buble is a location-based platform that provides user-generated content about places in real-time. What does that mean? You will be able to know what is going on at a place before you go there. The core foundation is social interaction. So if you check into a location, you will be able to chat anonymously with people who are at that same venue. Users outside will be able to see that chat. In turn, you will be able to see what others are chatting about in other locations. The premise is, the social “bubles” of others will provide value to you, and your social “buble” will provide value to others.
The concept of Buble was formed at NYU Stern Business School. After extensive market research specifically among college students (NYU, Columbia, Cornell), it was discovered that user-generated content from social media was not providing location-based value. There was no platform that enabled users to attain user-generated content of locations in real-time.